Poison Pool Cues
Print Campaign
Print Campaign
Predator Pool Cues' sub company "Poison" was looking to really tap into their market. We found that their target audience was very similar to the car show scene. Males ages 16-35, who are into toys and hot girls.
Our strategy was to develop a sexy female character that shared the same traits of the pool stick.
Our strategy was to develop a sexy female character that shared the same traits of the pool stick.
Cyanide – sleek design, metalic finishes and minimal grip.
VX – sporty and athletic grip.
Strychnine – resembles the smooth design and sharp curves of an automobile.
Each character transferred over to their website
www.poisonbilliards.com
www.poisonbilliards.com
