Tigerair Menu Summer 2016
Menu Design
Tiger Airways Singapore (Tigerair), is a budget, no-frills airlines headquartered in Singapore, and operating mainly in the Asia region. Since food is an add-on service, Tigerair regularly updates its inflight menu, Tigerbites, to provide new tastes and attract more passengers to order food onboard the flight. The menu features cuisines that are unique to Asia, such as Nasi Lemak and Mutton Biryani, not only to suit the tastes of the majority of its passengers, but also, to provide foreigners with a first-hand experience of local food prior to their arrival at their destination.
Project Details
Tiger Airways was part of the Singapore Airlines(SIA), and had merged with Scoot in July 2017.
The carrier is no longer in service and this project was one of the last menu revamps for Tigerair.
— Studio
3AD Group Pte Ltd, Singapore
— Client
SATs Ltd, Tigerair
— Design & Illustration
Leow Hou Teng
— Copywriter
Amily Toh
— Accounts & Servicing
Ivan Foo
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For more information on the project,
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