Manhattan College Online Marketing Initiatives.
Manhattan College Online Program Website. Below is a sample of the website destination we developed to house program information and drive inquires for Manhattan College, our university partner. It also housed our very successful Leadership Quiz.
The website below may be viewed here: http://online.manhattan.edu/
Manhattan College Leadership Quiz
Below is a leadership quiz we designed and produced to drive engagement and inquires to the online programs we manage for Manhattan College. A link to the quiz is here
Promotional efforts for the leadership quiz included:
• A slideshow panel promoting the quiz on the website homepage
• CTA buttons are located within the MSOL section of the website• An HTML email distributed to all dormant MSOL leads (Oct)
• Sharing of the quiz from personal social accounts
• Paid Social ads on LinkedIn and Facebook (Oct-Nov)
Screenshot of the Leadership Quiz
Some Metrics:
Paid Social (LinkedIn & Facebook) Ran 10/19/15-11/20/15
In total Facebook saw 2,661,319 impressions and 7,088 clicks with a CPC of $0.70 and reach of 915,379. For LinkedIn we saw 1,218,744 impressions and 327 clicks with a CPC of $6.56. While the CPC on LinkedIn was much higher than FB, LinkedIn proved to be a more economical source in terms of quiz takers and email opt ins
It is interesting to note that half of those that contacted us through paid social opted in to receive future emails.
Below is an example of the email marketing that we deployed.
It collected a 26% open rate with a 3.4% click thru rate.
Below is an example of the LinkedIN ad
Below is an example of the Facebook ad.
