Chicago Booth MBA Program Branding
Transform. It's a simple, yet very powerful word. It's a word that, after interviewing many students, alumni, and faculty about how they would best describe the Chicago Booth MBA experience this word was used the most. Yes, the Chicago Booth MBA is rigorous. Yes, the Chicago Booth MBA develops leadership. (just working there helped me develop mine). But there are many MBA programs that claim this but not as many that actually deliver on this promise. What I heard most was how the experience actually "transformed" the individual. When presented to the Dean of the business school along with other concepts this was the unanimous choice for our messaging and marketing strategy.  
Full Time Viewbook website experience

Full Time MBA Viewbook
Includes program book, microsite, email campaign, search, and online advertising.
Viewbook Cover 
Viewbook Interior Spread. 
Viewbook Interior Spread. Notice the QR code. We purchased a QR code generator as this was new technology at the time. 
Chicago Booth MBA Program Branding
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Chicago Booth MBA Program Branding

The Viewbooks are a key component of the admissions process. It allows us to introduce ourselves to prospective students, engage them in a meanin Read More
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