An art direction project I did for an online commercial for R3 condoms.
The film is called 'German Shlong' and the words are a mash up of English, German and Hebrew, as the film is aimed at Israeli teenagers.
R3 is the underdog in the Israeli condom market, so they were looking to create something that will make people take notice, featuring the Israeli trash stars - the Malul Twins.
I was approached by Tal Zagreba, the director of the video, to create strong visuals for the video with trashy styling and creative use of condoms.
Director: Tal Zagreba
Cast: Malul Twins, Bobby Lax
Art Director: Yael Weiser
DOP: Alon Lutsky
Editor: Shahar Beeri
Graphic Design: Yael Weiser, Asaf Mendelovich, Tomer Mor
After FX and Animation: Yael Weiser
Color Grading: Itay Oz Ari
Producer: Rachel Boxnboim
Line Producer: Iris Yisraeli
DOP: Alon Lutsky
Editor: Shahar Beeri
Graphic Design: Yael Weiser, Asaf Mendelovich, Tomer Mor
After FX and Animation: Yael Weiser
Color Grading: Itay Oz Ari
Producer: Rachel Boxnboim
Line Producer: Iris Yisraeli
Music & Musical Production: Amir Sade & Ben Maor
Agency: Great Digital Partners
VP Creative: Raz Messing
VP Clients: Michal Naim
VP Strategy: Itamar Bar
Creative Managers: Tom Zakai, Ilan Yeruham
Creative Director: Rachel Schneider
Copywriter: Lior Shoham
Client Manager: Carmel Ram
Senior Account Executive: Adi Moshe
Producer: Rachel Boxnboim
Planner: Ran Shalhavi
Social Media Manager: Lee Malach
VP Creative: Raz Messing
VP Clients: Michal Naim
VP Strategy: Itamar Bar
Creative Managers: Tom Zakai, Ilan Yeruham
Creative Director: Rachel Schneider
Copywriter: Lior Shoham
Client Manager: Carmel Ram
Senior Account Executive: Adi Moshe
Producer: Rachel Boxnboim
Planner: Ran Shalhavi
Social Media Manager: Lee Malach
“Malul Twins” Representation: Rotem Mitchell
Client: R3, Neopharm Group
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