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    Branding McDonald's Amsterdam Please note: This project has no affiliation with Mc Donald's brand
    Published:
Mcdonald's Amsterdam re-branding proposition
This project was made as a student project in Bezalel Academy of Arts & Design. 
I was looking to create a different visual identity for Mcdonald's branches in Amsterdam, that will be unique for Amsterdam.
As Mcdonald's is such a strong brand, even though I changed the red to blue it is still identified. 
The type design is based on Amsterdam's bridges type and characteristics of the Amsterdamse Krulletter.
* This project has no affiliation with Mcdonald's brand