Tourism Victoria, with partnership from 3 other tourism organizations, commissioned Hot House Marketing to build a campaign for the Pacific Marine Circle Route on Vancouver Island. Our pitched focussed around building substantial video and online content that could be adapted and grow year to year. During this campaign I was responsible for the following:

 - Contributed to campaign concept

 - Lead designer for the website and online programmatic campaign

 - Work with Christian Wiebe (Cinematographer - Hot House Marketing) to develop a concept for the series of movies and develop a shot list for each of the routes.

 - Responsibilities on the shoot included Directions of talent, Account Services, project management, shot selection and sound capture. 

 - Video editing for web content and all animations.

The following deliverables were created:

 - Website design that would fit seamlessly with the new Tourism Victoria Website.

 - A series of videos showcasing the diversity of experiences within the PMCR

 - Online campaign that would support the release of each video and booking through the Tourism Victoria website.

 - A new logo and brand that would somewhat separate the PMCR from a Victoria Specific Adventure.

This project was only possible thanks to the amazing collaboration with Christian Wiebe (Cinematographer - Hot House Marketing), Ann Conrod (Account Services - Hot House Marketing). Further help from Kathleen Brown and Tracey Robertson at Hot House Marketing helped everything come together on the shoot.

Logo Design

Web Design

The following video was used in the top banner of the landing page. It loops to show the full route along with background shots taken with Hot House Marketing's drone. These are all original shots and artwork.

Online Ad Campaign - released along with the release of each video