The Visitor Services Centre in downtown Victoria needed a campaign to go along with a giveaway promotion to help boost sales of tours and activities. The following campaign was centred around a sun glasses giveaway for every booking made at the Tourism Information Centre.

The following deliverables were created:

 - Design of Sunglasses, and micro fibre case, with Tourism Victoria's Logo

 - Transit Shelter Ads that would also be used on the BC Ferry routes to the island.

 - Online Ads campaign with varying sizes

 - 2 rack cards for the Visitor Services centre and BC Transit

Transit Shelter Ads - Downtown Victoria and BC Ferries on vessel posters