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    TV Jornal, an affiliate of SBT (one of Brazil's leading TV stations), presented its newest TV show, 20 Minutos (20 minutes in english). With the … Read More
    TV Jornal, an affiliate of SBT (one of Brazil's leading TV stations), presented its newest TV show, 20 Minutos (20 minutes in english). With the proposal to talk about politics and economy in a more dynamic, current and direct approach, we were invited to develop the visual identity and animation guides of the program. Read Less
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20 Minutos [SBT / TV Jornal]
Power and economy in a
dynamic and agile program.



Em 2017 a TV Jornal, afiliada do SBT em Pernambuco, apresentou seu mais novo programa, o 20 Minutos. Com a proposta de falar sobre política e economia em uma abordagem mais dinâmica, atual e direta – sem espaço para enrolações – fomos convidados para desenvolver a identidade visual e guides de animação do programa.

TV Jornal, an affiliate of SBT (one of Brazil's leading TV stations), presented its newest TV show, 20 Minutos (20 minutes in english). With the proposal to talk about politics and economy in a more dynamic, current and direct approach, we were invited to develop the visual identity and animation guides of the program.







Contraste e tempo
Contrast and time


Para criar uma linguagem direta e simples, a identidade visual baseia-se nos contrastes – do serifado ao sem serifa; do geométrico ao orgânico; do light ao bold – para criar dualidades. As animações brincam com as formas, linhas e cores para criar transições rápidas e impactantes.
Como cenário e textura que materializa a velocidade e contrastes tão característicos, definimos a cidade como universo simbólico do programa, compondo junto aos elementos gráficos a sua identidade.

In order to create a direct and simple language, the visual identity is based on contrast - from serif to sans-serif; from geometric to organic; from light to bold; - to create dualities. Animations play with shapes, lines and colors to create quick and striking transitions. As a scenario and texture that materializes the desired speed, we define the city as a symbolic universe of the program, composing with the graphic elements its identity.


Motion: Temístocles d'Anunciação
Sound Design: Homero Basílio