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    Create a warm and memorable brand in every single detail of the experience. -- Ambition: The client contacted us right at the beginning of the bu… Read More
    Create a warm and memorable brand in every single detail of the experience. -- Ambition: The client contacted us right at the beginning of the business conceptualization, to build next to them all the brand experience. The cafeteria would be built inside a coworking space where many companies would be, including a clothing store and a photography institute. The space was designed in an old restored house in one of the most welcoming and cultural districts of the city, called “Casa Amarela”. Our goal was to understand the client's business and build the brand from the beginning. -- Strategy: The first step was to understand how competing brands behaved and positioned themselves. By this, we analyzed its potential customers, categorizing the different consumption patterns by age and motivations. However, when we analyzed the essence of the company and the approach of its owners, we realized that the brand should reflect exactly that. It should be warm, personal and cool. Thus, the visual identity embodies the concept of "made by people" with his handmade lettering. The colors bring warm tones while the blue gives a counter cool and modern point. For the packaging, we created cards with friendly phrases that would be delivered with the customer's name signed. Read Less
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