PROJECT THE ANZ APPRECIATION PARTY
CLIENT ANZ BANK VIETNAM
AGENCY REAL WORLD COMMUNICATIONS
DESIGNER VAN PHAM
ANZ bank wants to hold an intimate party to thank their customers. So rose is used to present ANZ’s affections and blue color is chosen for rose as it is colour of ANZ bank.
Because of expenditures and unwanted reasons, I see the concept and design are not strong enough. I redo it from the prints to decoration and the show for this party.
01 ANZ Is an international bank so “thank you” is deployed in dierent languagues
02 The picture of blue rose - 03 Blue rose graphic
Left Graphic blue roses are inserted into word
Right Thank you is made of many words “thank you” in dierent languages.
SAVE THE DATE CARD is designed based on car mirror hanger with nice fragrance of rose. Thus, it not only can remind the date of event, but also creates interest for customer to use, they may not throw it away as usual.
Invitation Card Option 1
Invitation Card Option 2
It is not only an invitation, it also a small gift which ANZ bank want to give their customer. It is a wooden photo frame with free stand so they can take the invitation card out and insert their pictures.
Tajmasago is chosen as it is white castle so we can use projector to cover whole castle with blue colour and logo of ANZ bank. The customers easily recognize from far away. Furthermore, it is warm location and has very delicous food.
The beautiful ballerina dancing in blue long dress. The dance will be combined with images from the projector to create a unique performance and relate to our concept.
Left Thank you in dierent language
Right Names of customers who will sit here
We place a glass centerpiece with blue rose inside for each table. Then using projector to display thank you messages for customers in turn on its surface
