How-to video created for veterans Call. Concept and Direction by Pugh Morgan and animated by Never Sit Still. Illustrations by Adam Pugh and Jason Solo.

Veterans Call is a micro-donation app, for patriotic Americans to donate to

causes that support returning service men and women. Pugh Morgan was charged with bringing the brands visual identity to life. We set about evolving the visual language, demonstrating the brands personality and tone of voice through; colour, shape, graphics, imagery, as well as integrating verbal aspects such as taglines. We we developed a go-to-market strategy with supportingcampaigns over a twelve month period.