SportChamps—
Bet the crap out of your mates
SportChamps is a unique ‘social’ betting platform that enables people to compete against their peers via online tournaments, rather than bookmakers. Our objective was to create an awareness campaign around the launch of the SportChamps app, with the proposition that the traditional methods of betting were finished and there is a new way to bet.
Desktop and Responsive Website
Icon set
Outcome
A cheeky and irreverent campaign was developed, that communicated the shock and disbelief of anyone who would still bet against the bloody bookies.
To learn more about how this project was developed click here.
Scope
Campaign Strategy
Copywriting
Photography Art Direction
User Interface Design
User Experience Design
Social Media
Display Advertising
