Problem:
To create a design showcasing and promoting Film Pop’s annual film club. The design needs to include all of the film information and must be presented in a format that attracts new customers.
Solution:
Choosing a high contrast colour palette of yellow, black and white I was able to create a strong and bold hierarchy of information. I chose to present the information as a double page spread advert in a magazine with clear negative space, a strong grid and images of the films being showcased. To further support the advert I designed promo cards which could be mailed out or distributed in public.
