Problem:
To create a conceptual idea for Parlophone Records for their brand and artists alike to gain exposure at a music festival. The concept should attract the attention of festival goers in an environment where volume of advertising means that your brand can go unnoticed.
Solution:
My concept was to produce free cans of water that would be handed out at the festival. The cans would each display a different artist represented by Parlophone Records with playful artwork that links to each of the artist’s individual style. The combination of the water being cheap to produce and the thirsty festival goers would create a supply and demand that both Parlophone Records and the festival goers would benefit from. The product would provide direct exposure of Parlophone Records artists.
