Biscotti
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EN Biscotti is a bakery that offers indulging pastries and cookies made from scratch daily. We were tasked to create the brand’s image strategy and produce the content for their digital marketing channels. Our vision was to create a brand that appeals to both children and adults, that’s why we created powerful characters that boost the brand’s personality, and created a language that would speak to adults, to let go and have some treats, even if it wasn’t their cheat meal.
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ES Biscotti es una panadería que ofrece postres y galletas hechas desde cero a diario. Nos encargaron crear la estrategia de marca para producir el contenido de canales digitales. Nuestra visión era crear una marca que atrajera tanto a niños como a adultos. Es por eso que creamos personajes atractivos que potencian la personalidad de la marca, con un lenguaje que atrae a un público mayor, tentándolos a comer un poco de postre aunque estén a dieta.
Branding Erick Chévez
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Brand Strategy Erick Chévez
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Illustration Erick Chévez
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Photography Erick Chévez / Eduardo Mendoza
The Lab Studio. 2017.
Project developed by The Lab Studio
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