Caminito: Cocina Viva


EN Caminito is a local restaurant that portrays the flavors, colors and textures impregnated in Latin America. It wished to celebrate the region's culture in more ways than just their spectacular dishes.

Making use of HCD tools, we co-created the brand's identity and landed "Cocina Viva" a concept that makes homage to the so pronounced traits of latinamerican culture: hard work, tradition and parrilla.


ES Caminito es un restaurante salvadoreño que celebra la belleza de la cultura Latinoamericana por medio de su parrilla, con ingredientes, salsas y condimentos de fiesta y vida. En The Lab Studio tuvimos la oportunidad de refrescar su branding, para conseguir que reflejara pequeños detalles de distintos rincones del continente. 


Photography Santiago Hernández

Branding Douglas Rodas
Brand Strategy Erick Chévez / Alejandro Avilés
Graphic Design Douglas Rodas / Fernando Echeverría / Jairo Miranda
Illustration Douglas Rodas


The Lab Studio. 2018.



Project developed by The Lab Studio

Caminito: Cocina Viva
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Caminito: Cocina Viva

EN Caminito is a local restaurant that portrays the flavors, colors and textures impregnated in Latin America. It wished to celebrate the region' Read More
110
702
3
Published:

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