CULTIVATING A BETTER WORLD
The objective for this project was to create a series of magazine ads off the concept of two non-related words. I was given the words “Chipotle” and “tree.” After research and initial concepting, I decided the best approach was to create an ad series based on Chipotle’s “Food with Integrity: Cultivating a Better World” campaign.
CHIPOTLE'S NEW MISSION
The final execution uses Chipotle’s ingredients to create three images paired with the core values from Chipotle’s new mission to change the face of fast food. A heart for “Whole or Nothing”; a tree for “As Real as it Gets”; and the world for “Cultivating a Better World.”
student work by Anna Beneke
