Wild Coast Collective is a group of outdoor enthusiasts who started a blog in order to share their love for the wild by educating fellow adventurers and raising funds to support charities that protect the landscape they love. The logo designed for the collective consists of a number of elements that reflect the tactile and raw experience of venturing out into the backcountry. The outline of a bear, a beast symbolic of the great outdoors, forms the outer most ring of the logo. The inner lines of the animal's face form topographical markings with a compass at it’s centre, which further builds on the idea of outdoor adventure.
The Wild Coast Collective website was designed to be responsive across numerous devices. A rugged landscape photograph was used in the header image to capture the epic nature of the site's content. In order to convey the natural aesthetic of the brand, a soft green tone was chosen as the highlight colour throughout the site. With kayaking being one of the central focuses of the Wild Coast's written content, illustrations of the equipment were created and then animated to paddle across the home page. A topographical map texture was also applied to the background of the footer to reinforce the notion of exploration.
