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At the heart of Expo 67 Live is a multilayered story that is conveyed by juxtaposing images on top of each other. The layered imagery used in the campaign mirrors this unique multi screen presentation. The campaign (web, out of home, TV) aims to celebrate the formal beauty of the iconic visuals of Expo 67 while giving the live event a visual personality that sets it apart from the many related events happening all over Montreal celebrating Expo 67's fifty year anniversary.
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Client: National Film Board of Canada
Agency: Les Évadés
Creative Director: Charles Gagnon
Art Director: Martin Dupuis
Copywriter: Nathan O'Brien
Art Director: Martin Dupuis
Copywriter: Nathan O'Brien
Logo design: Charlene Sepentzis
Design: Julien Roudaut, Rachel Baril
Production house: Romeo et Fils
Director: Mathieu Renoult
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2018 Applied Arts Design award – Broadcast graphics: NFB Expo 67 Live
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