RBC Make150Count
To celebrate Canada’s 150th anniversary, we wanted to do something more meaningful
than a typical advertising campaign or sponsorship. Something that could make a
real impact in communities across the country. So instead of just talking about it,
we put our money where our mouth is: in the hands of those we believe will shape
the future of Canada.
We gave $150 to thousands of young Canadians, with no strings attached,
and challenged them to Make 150 Count.
Case study
30: National Tv Spot
