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This is a part of my mood board, that served me also a palette. 

It represents the idea of holding something tightly and transmitting by the touch the energy to resurrect and blossom. The idea of lotus is easily associated with spa and massage. Negative space permitted to keep it neat and informative. My aim was to avoid any acute angles as they may convey an impression of danger and pain.

We had 3 ideas which could be transmitted by color. Health (green), delicate service (pastel pink), quality (gold). As the therapist is only in the middle of her medical education, we decided to abandon the green. 

The serif font used here gives an impression of traditions and of experienced excellence. No acute angles. Looks elegant and fashionable (could be actually good for the cosmetic's packaging). 

Here are some prototypes of printed materials with the identity.