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    A rebranding of Lavash, a Mediterranean Cafe near downtown Columbus. Used for a class project, not implemented in the restaurant itself.
Lavash is a mediterranean cafe located just outside of downtown Columbus. Aside from the exceptional food, the cafe offers it's customers a wonderful, authentic experience that not only satisfies those who are familiar with the food, but also newcomers who have never explored the world of middle eastern cuisine. 

Their menu allows for many different types of people to come in and eat. Lavash can satisfy the business man who is stopping by for a quick bite and might even have to take a Shawarma Wrap togo, and they can also cater to the middle eastern family who wanted to sit down for a nice, authentic meal.  With this in mind, the rebranding of Lavash was critical in a sense that both of these customers had to be kept in mind.

From redesigning the overall aesthetic of the restaurant to assisting in the physical way people can go about ordering, the rebranding should embody the casual, the classy, and the authenticity of the restaurant.  

Printed menu and business cards.

Business cards have tear off element on bottom section.
"Spread the word:  Come back with a friend and present this tab for a preferred customer discount."
An extension of a Lavash website. Assists in the ordering process for those who are unfamiliar with the food. Explains ingredients, how to say the name, price,  and what the food looks like.
Each napkin is imprinted with a fun fact about Middle Eastern culture. 
Employee t-shirts

Symbol: "Yum" in Arabic.   Encourages customers to interact with workers and exchange information about culture.