This is the director's cut of the The Real Bears, a film I directed and animated for a campaign to reduce the consumption of soda and other sugary drinks.

The music and sound design were done by Nikolai von Sallwitz.

More info here: TheRealBears.org (with a score of Jason Mraz)

Credits:

Director/Designer/Animator: Lucas Zanotto

Executive Creative Director: Alex Bogusky

Client: CSPI - Center for Science in the Public Interest

Agency: Common (Boulder, CO) and The Butler Bros. (Austin, TX)


Executive Producers: Marty & Adam Butler


Writers: Ronny Northrop & Ryan Kutscher