INTEGRATED CAMPAIGN FOR THE ALL-NEW BMW 2 SERIES.
Digital First was the Start of this Campaign.
Therefore we created the epic BMW Driftmob.
Together with Social Media Stakeholders from the Car Community,
we also created special Social Media Postings.
In less than few days this video became viral with Millions of Viewers.
Right before Product Lauch we created the Print Campaign and Webspecial.
Therefore we created the epic BMW Driftmob.
Together with Social Media Stakeholders from the Car Community,
we also created special Social Media Postings.
In less than few days this video became viral with Millions of Viewers.
Right before Product Lauch we created the Print Campaign and Webspecial.
The Viral.
The Viral. Epic Driftmob. BMW 2 Series.
The Making Of.
The International Print Campaign.
The Official Online Campaign.
The Case Film.
Credits:
BBDO/Interone Germany
Executive Directors:
Thomas Heinz
BBDO/Interone Germany
Executive Directors:
Thomas Heinz
Creative Directors:
Bill Yom. Bjoern Neugebauer, Florian Barthelmess
