KRAFTON INC.
PLAYER UNKNOWN BATTLEGROUNDS -
GLOBAL LAUNCH CAMPAIGN "RONDO"
The JvM agencies in Seoul, Beijing, and Shanghai were tasked by KRAFTON, Inc., creators of the renowned Battle Royale game PUBG: BATTLEGROUNDS,
to orchestrate a global launch for their highly anticipated new map, "Rondo."
This release marks a significant move for the Korean gaming giant to captivate fans worldwide,
including mainland China gamers. Pooling their expertise, the Asian agencies within the JvM group leveraged their in-depth market knowledge. They tapped into pop culture and gaming insights,
fused with an understanding of user behaviors in China, Korea, and the USA.
This fusion resulted in the creation of versatile content for film, digital out-of-home
and social media platforms. Moreover, a stellar cast was curated to resonate with the target audience, showcasing the strategic themes of "Brotherhood"
and "The Art of Winning" in a thrilling
and action-packed manner.
At the center of the campaign are the South Korean actor Lee Jung-Jae,
known for his leading role in the successful series Squid Game, and actor Daniel Wu,
who is known for his films from Hong Kong and is a fixture in the Asian film industry.
known for his leading role in the successful series Squid Game, and actor Daniel Wu,
who is known for his films from Hong Kong and is a fixture in the Asian film industry.
The moving-image content was created with the renowned US-American director,
stunt coordinator and actor Sam Hargrave. In addition, experienced stunt professionals
from movies like "The Avengers" and "John Wick" were integrated into the production
to create an authentic and captivating experience.
stunt coordinator and actor Sam Hargrave. In addition, experienced stunt professionals
from movies like "The Avengers" and "John Wick" were integrated into the production
to create an authentic and captivating experience.
THE MOVIE POSTER
THE CASE FILM
THE TEASER
THE TRAILER
THE FULL MOVIE
SCREEN GRABS
BEHIND THE SCENES
IN-GAME SKIN CREATION
THE OOH AT TIMES SQUARE
CREDITS
Client: Krafton Inc, PUBG Battlegrounds
Jung von Matt Hangang, Korea
Chief Creative Officer: Bill Yom
Jung von Matt Hangang, Korea
Chief Creative Officer: Bill Yom
Chief Operating Officer: Hyitai Kim
Senior Creative Director: Junkyu Lee
Senior Art Director: Donghun Lee
Copywriter: Unjong Yeo
Account Director: Sulkie Lee
Account Manager: Jungyun Lee
Account Manager: Jungyun Lee
Social Account Director: Alex Lee
Social Account Manager: Hyojin Lee
Agency Producer: Kyum Goo
Social Account Manager: Hyojin Lee
Agency Producer: Kyum Goo
Agency Producer: Youchan Shin
Jung von Matt China
Chief Operating Officer: Carsten Greiner
Chief Operating Officer: Eric Yang
Senior Creative Director: Arthur Li, Sam Sun
Associate Creative Director: Mengxi Wang
Senior Copywriter: Elon Jia
Senior Copywriter: Nick Ma
Senior Art Director: Wenjing Guo
Art Director: Shuai Liu
Strategy Director: Zevin Li
Business Director: Kaitlyn Tian
Nerd Business Director: Martin Zhang
Account Director: Fiona Li, Ada Gong
Planner: Ginger Wu
Producer: Sun Xuan
Production Company: Reset
Director: Sam Hargrave.
Producer: Ciska Faulkner
EP: Dave Morrison
EP: Chris Barrett
DOP: Greg Baldi
Production Designer: Dean Clegg
Costume Designer: Bee Warakijcharoen
Editor: Pat Ryan
Assistant Editor: Hannah Yerbury
Composer: Alex Belcher
Sound Designer: Sam Ashwell @ 750mph
1st AD: Josh Robertson
2nd Unit Director/Stunt Co-Ordinator: Daniel Hargrave
Fight Co-ordinators/Camera Operators: Thayr Harris and Nate Perry
Production Manager: Andrea Harvey
Service Company Thailand: Living Films
Service Company Producer: Fred Turchetti
Post: Framestore - Lead VFX Luigi Russo / Producer Jake Saunders
Colourist CO3 - Matthieu Toullet
POSTPRODUCTION 153, Korea
VFX Supervisor: KIM KYOUNG SUN
CG Supervisor: KIM JONG MIN
Compositor: LEE EUN HYUNG, KANG WOO RI, CHO YEONG RAE, JEONG JI HO
