Emotions Engineering : Research Task
Research Task:
In a group of 2, select a topic from either the following books:
1) The Neuroscientific Basis of Successful Design: How Emotions and Perception Matters by Marco Maiocchi.
2) Brand EsSense : Using Sense, Symbol and Story to Design Brand Identity by Neil Gains.
Summarize the content and present your topic in the next class.
Group:
Rabiatul Adawiyah binti Mudim Haji Amran
Nur Afiqah binti Haji Awang Tengah
Chosen book:
Brand EsSense : Using Sense, Symbol and Story to Design Brand Identity by Neil Gains.
Title:
Using Archetypes in Branding
Below is the summarized presentations slides.
