Emotions Engineering : Emotional Response Task
Task 1:
Select a poster, video, application or design that evokes a negative response.
The image below is the chosen advertisement poster for this task.
Q1: What are the elements that make you feel this way?
1) The poster is crowded and the information is scattered.
2) There's too much information and some are similar to one another.
Eg. there are multiple websites and phone numbers.
3) The images are overlapping each other.
4) The texts are blocking the images.
5) Bullet points are not aligned.
6) The noticeable white strokes inside the "Arbuckle Mountain Lodging" text and around the "Buffalo Gap" logo.
7) Too many different fonts used.
Q2: What are the recommended solutions to improve these problems?
1) Group similar information
2) Separate the images and the information into their own spaces.
3) Align the bullet points
4) Highlight the important points and discard the unnecessary information.
5) Use only a few different fonts.
Task 2:
Modify the selected poster, video, application or design to change the response of negative affect to a positive one based on the recommendations you have given.
The image below is the modified advertisement poster for this task.
