KFC Hawaiian Double Down Zinger
What better way to launch a new burger by playing a prank on your fans? KFC announced on Facebook that it was introducing a steamed chicken version of its Zinger Double Down burger with 3 social videos released in succession over a few days. This caused mayhem of course.
We then revealed later that it was the beloved Zinger and all was forgiven. Sorry not Sorry.
KFC Singapore - Hawaiian Double Down Zinger
Executive Creative Director - Francis Wee
Creative Director - Shawnn Lai
Associate Creative Director - Pedro Pedreira
Senior Art Director - Tang