KFC Hot Blaze Grilled Chicken
We wanted to have a bit of fun when KFC launched a limited time offer of their ever popular grilled chicken. The KFC Hot Blaze Grilled Chicken. The execution paid homage to street wear brands that often shoot their campaigns in random abandoned locations with funky lighting.
Together with the launch we released a limited edition hand illustrated sneaker given to 8 KFC fans who posted pictures of themselves with the KFC Hot Blaze Grilled Chicken.
KFC Singapore - Hot Blaze Chicken
Executive Creative Director - Francis Wee
Creative Director - Shawnn Lai
Associate Creative Director - Pedro Pedreira
Copywriter - Gerald Jian
Senior Art Director - Tang
