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    Mergers are never easy, more so if they involve 3 well established brands, each with their own unique heritage, history, culture and customer bas… Read More
    Mergers are never easy, more so if they involve 3 well established brands, each with their own unique heritage, history, culture and customer base. We were approached to build a new brand identity for Motors Inc, a newly formed market player in the automotive industry. Working with all stake holders we managed to create a brand that symbolised strength in the market, born out of the unique value created by this merger. We found that an essential part of this brand promise was about prioritising the customer journey. Read Less
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