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    Re-branding a bank comes with a whole spectrum of risks. So when Banif Bank (Malta) came to us, we knew this was going to be an exciting, but hi… Read More
    Re-branding a bank comes with a whole spectrum of risks. So when Banif Bank (Malta) came to us, we knew this was going to be an exciting, but highly challenging, project. Banif had been operating in Malta since 2008 and established itself as a leading bank on the island. After being acquired by Al Faisal Holding, the bank needed a fresh look. From the very beginning we knew the new brand had to reassure existing clients, as well as bank employees, that they were still in stable, capable hands. They had to feel a sense of continuation with the Banif brand they trusted. Read Less
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