Aagah

'Aagah' means caution in Urdu. URDU, once the most cherished language, is on the verge of extinction in India. It is happening as a result of cultural weight shifting towards languages like English. By 2050, only remnants of Urdu will be left that too because language like Hindi has borrowed its words. Urdu's disuse will lead to its demise, consequently its burial just as in Islam a dead body is buried. In essence, this representation serves as a warning to the present generation about the dark future awaiting Urdu. Use it or lose it forever'.




Credits:
Concept: Mohammad Azad, Sunny Kalra
Art Direction & Illustration - Mohammad Azad
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Aagah
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Aagah

Personal work. 2017

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