Carola Petri is a jewelry designer. She is an entrepreneur and a visionary – and she realises her ideas. For the multifaceted businesswoman a brand identity should be developed, which shows her personality as an entrepreneur and at the same time her work as a jewelry designer.

The brand mark is build of the basic forms rectangle and circle. The geometric and reduced language of the design corresponds to the design of her jewelry. These are also puristic and of plain elegance.

At the same time the brand mark shows an abstract portrait of Carola Petri. What is unique about this sign is the fact that  a characteristical portrait is created only by the reduced usage of two geometric forms. The brand mark shows Carola Petri’s typical appearance, her special hair style.

The whole corporate design refers to the “look and feel“ of the brand mark. All media use design elements like lines and reduced shapes. A pictogram system symbolizes the different jewelry categories. The colors are puristic, too. A warm gold is employed with black and white photography and images of the jewelry on white backgrounds. An elegant and high-class corporate design is created that portrays Carola Petri’s personality.