Urban Creamery is a special client to Grid as they are good friends of the owning partners. The client came to us with a logo designed by Tala Ali that had a clean look emphasizing the artisanal feel of the brand. The client’s product are meant to envoke a sence of emotion and nostalgia. Flavors such as “Chai Haleeb” and “Mohallabiya” remind customers of nights in with the family or a gathering with friends. We wanted to find a middle ground between Tala’s clean logo and UC’s personal feel. We took inspiration from local ice cream bikes, usually found on every street corner during the summer, and gave it a modern twist and feel to mimic the brand identity.
