This client was interested in both brand development and interior design. Arc is a local Pilates Studio focusing on quality workouts for a reasonable price. The logo was developed based on all that Pilates stands for. The length in the letters symbolizes the lengthening benefits of Pilates on your body. The clean long lines mimic the various forms that can be found when practicing Pilates. The name is bilingual and symmetrical in the number of letters in English and in Arabic. This made the logo even cleaner and sharper which ultimately embodies the brand.
The interior was all about simplicity. The idea was to create something simple and bare enough for the clients to feel relaxed and give them space to move. With this in mind, we kept the design extremely airy and full of light by using plenty of light wood and glass creating a clean professional environment that people would feel comfortable practicing good quality training in.
