Goal Five
BRANDING & LOGO DESIGN
We were approached by a new soccer clothing brand called Goal Five to create a logo and identity aimed at young women. Their name was inspired by the UN Sustainable Development Goal 5 which is to achieve gender equality and empowerment for all women and girls. They are the first soccer brand to solely concentrate on clothing for females. We liked the idea of a shield-like logo as a homage to European football club badges dating back to the 19th Century, but we gave it a modern twist with the typography and the use of extremely bright colors. The diagonal stripe used throughout was also influenced by history, this time from the classic soccer jerseys first worn by South American clubs in the 1930s. Their official launch will be this fall.
