The Viaggo Rosso tours with the objective of transmitting the thrill of driving Ferrari on beautiful streets and enjoy the pleasure Northern Italy has to offer. Sharing the love for speed and technological advancement Telesoftas and Viaggio Rosso partnered up to modernize the traditional roadbook and create the Road Book App.

• Real-time tracking

• Ferrari tour details

• Trip picture gallery

The application was relatively simple and small scale, therefore, the user experience was our key focus through the user interface. We used a standard Ferrari Red to reflect the Ferrari brand. ITC Legacy Sans font was chosen for more authentic and elegant feel.