Mixers let you mix different bases (necklace chains, bracelets) and baubles to design your jewelry. In addition to needing a customizable commerce experience, we knew half the fun of Mixers would be making and sharing different designs. We developed a step-by-step strategy to communicate how to design Mixers that would be applied to both the packaging and in store materials as well as the digital builder experience.
1. Choose a base. Customers start by choosing different chain styles or bracelets. Each base has a variety of potential drop points for Mixers. Across the brand in print and online, bases are always represented as "part I" with a pink color.
2. Add Mixers. Depending on the base, they can be snapped on almost anywhere. When a user begins dragging a Mixer, available drop points highlight. Across the brand in print and online, Mixers are always represented as"part II" with a mint color.
3. Save & Share. In addition to sharing, we wanted to make sure other users could use a shared design as a starting point—bouncing different ideas back and forth.
VIDEO
While cutting from shot to shot on beat with music isn't exactly innovative, it helped to perfectly convey that Mixers can quickly change—and it allowed us to introduce the concept and show off dozens of combinations with a pop.
