St. Anthony's was founded 60 years ago to help the vulnerable in San Francisco. As a non-profit, they needed an updated brand, collateral, and city-wide campaign touting their accomplishments. The thing I felt most while working with St. Anthony's was their sincerity and love for the volunteers they work with and patrons they support, and we wanted to make those names and faces the focus of the campaign. The new logo featured open hands, a historic symbol of the Franciscan friars.