CAREONINE : SocialInnovation & Service Design in context of “providing nutritionrich ,organic, healthy food for pregnant women".
Logo : I have decided name of the service is "careonine" because it will signify "taking care for 9 months during pregnancy".
And "O" represents "Organic food" for mother who going to have child.
Tag Line: careful meal cheerful deal!!!
And "O" represents "Organic food" for mother who going to have child.
Tag Line: careful meal cheerful deal!!!
Brief :"CARE O NINE" (careful meal cheerful deal) Service provides fresh, healthy Organic food as per the Meal chart required by Pregnant women. As well as the service provides meal as per nutrition experts suggested diet and vitamin requirements. An unique menu is generated that provides pregnant women daily, weekly, monthly menu plans throughout the nine months of pregnancy. Service make sure all the items used are fresh and certified organic so that your health is at its best while you are carrying.
The service addresses users need as users don’t have time to find & buy required organic products.
The process followed :
The service addresses users need as users don’t have time to find & buy required organic products.
The process followed :
1.Explore
2.Brainstorming
3.User research
4.Concept
5.Persona
6.Service tools : Ecology map,service blueprint,Customer journey,story board,Evidences
7.User scenario
8.Video prototype
User Research: poonamkhedkar.tumblr.com
During the research phase :
45 Consumers & 5 Shop keepers were interviewed through Telephonic Interview, Personal Interview and Online Survey. Below are some of the statistics of their responses :
Major Customer Insights :
- Scope to Popularise
- Few middle man so the cost is reduced drastically.
- Word of mouth is the only way used currently to propagate about any organic businesses.
- Customers tend to buy organic food if there is 2.5% to 20 – 30% increase in price as compared to their non- organic equivalents
- Very few regular Organic food consumers.
SERVICE ECOLOGY
Service Ecology : I am starting with general ecology showing The actors and their relationship with each other .
In my service following are the main Actors:
Pregnant Women(Meena)
Food home delivery boy
Nutritionist
Farmer
Packger
Doctor
In this ecology service provider tie-up with nutritionist and Hospital to get the pregnant women meal chart and information.
service provider tie-up with farmer to get good organic food and ingradients
In my service following are the main Actors:
Pregnant Women(Meena)
Food home delivery boy
Nutritionist
Farmer
Packger
Doctor
In this ecology service provider tie-up with nutritionist and Hospital to get the pregnant women meal chart and information.
service provider tie-up with farmer to get good organic food and ingradients
ECOLOGY MAP
Ecology Map : Next step is ecology map identify broad categories in the service and actors,interaction, touch points of service.
In the 1st stage pregnant women is an actor she is interested in the service she register herself through the website or phone.
second phase service customer representative gets the meal,vitamin details.
next step nutritionist prepare daily,weekly,monthly meal plan based on customer details
4th stage service provider gets in touch with farmer,cook,packager for ingredients and finalize the deal
and the final stage delivery boy deliver the food to meena's house.
In the 1st stage pregnant women is an actor she is interested in the service she register herself through the website or phone.
second phase service customer representative gets the meal,vitamin details.
next step nutritionist prepare daily,weekly,monthly meal plan based on customer details
4th stage service provider gets in touch with farmer,cook,packager for ingredients and finalize the deal
and the final stage delivery boy deliver the food to meena's house.
Another iteration for ecology map
CUSTOMER JOURNEY
I started with a simple end-to-end flow of the customer action from pre-service to post-service.
The customer journey helps the service designer (me!) to put myself in the customer's shoes and look at the various ways in which she would be a part of the careonine service, identify the touch points which would facilitate every step of the customer and also consider the thoughts and feelings of the customer at each stage.
The customer journey helps the service designer (me!) to put myself in the customer's shoes and look at the various ways in which she would be a part of the careonine service, identify the touch points which would facilitate every step of the customer and also consider the thoughts and feelings of the customer at each stage.
SERVICE BLUEPRINT
The service blueprint of careonine extends the flow of the customer journey (with the customer actions and touch points) to include the service provider's own role in the entire context of the service. I showcase the visible actions of the careonine staff to facilitate each stage of the customer's action, along with the background processes and the support processes required at that stage. The blueprint is for use by other service designers who wish to implement similar services.
EVIDENCE PROTOTYPE : MENU PLAN CHART
EVIDENCES
NUTRITION ID CARD
DISCOUNT COUPON
INTERNET POP_UP ADV
NUTRITION ID CARD
DISCOUNT COUPON
INTERNET POP_UP ADV
EVIDENCES
POSTER
PAMPHLET
POSTER
PAMPHLET
EVIDENCES
CONGRATULATION CARD
WEBSITE
STICKER
FOOD PACKAGE BOX
CONGRATULATION CARD
WEBSITE
STICKER
FOOD PACKAGE BOX
STORY BOARD
Last but not the least, story boarding is a great way to show why, when, where and how the customer can avail the careonine service, and can be converted into a promotional video for people to understand the concept of the service.
PROTOTYPE
Organic food for pregnant women.
New service proposal for offering meal plan and meal with organic ingredients to make sure all the nutrition's for to be Mother are provided.
New service proposal for offering meal plan and meal with organic ingredients to make sure all the nutrition's for to be Mother are provided.
