BOB’s was our first baby in the restaurants branding family, and it was about time to give it an uplift.
7 years after its launch, BOB’s Easy Diner has grown enough to deserve a more mature image. We made sure to keep the brand values, but to create something that stands out from the local competition.
Along the way, communicating the new image was done gradually by creating event-centric mini campaigns like the World Cup, Thanksgiving and Fathers Day and making sure that everything from photography, to copywriting and graphics shouted absolute maturity.
7 years after its launch, BOB’s Easy Diner has grown enough to deserve a more mature image. We made sure to keep the brand values, but to create something that stands out from the local competition.
Along the way, communicating the new image was done gradually by creating event-centric mini campaigns like the World Cup, Thanksgiving and Fathers Day and making sure that everything from photography, to copywriting and graphics shouted absolute maturity.
