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    Branding for you loyalty card program.

BLU is a universal loyalty program that allows you to earn and redeem points instantly, any time and anywhere within the BLU network and on the BLU online catalog.
Working with the client we created an identity that is friendly, trustworthy and dynamic for this new-to-the-scene card. Bold colors and witty copywriting make up the heart of the brand that speaks with honesty to all kinds of personalities. After all, the promise of reward should be as strong as the promise of loyalty.