Boloê
PT//
Identidade Visual & Naming
Boloê é uma confeitaria artesanal familiar, criada e administrada por mãe e filha. Sua trajetória começou com produção de bolos e foi se expandindo para doces e salgados.
O objetivo desse projeto foi criar a identidade visual do negócio, profissionalizando-o. Todo o desenvolvimento foi fundamentado através de três pilares identificados no processo de análise da marca: o bolo, o produto originário do negócio; alegria, característica presente na personalidade das fundadoras; e sabor, sensação proporcionado pelos produtos.
EN//
Visual Identity & Naming
Boloê is an artisanal family bakery, created and administered by mother and daughter. Their trajectory began with the production of cakes and expanded to other sweets, as well as non-sweet snacks.
The objective of this project was to create the business’ visual identity, professionalizing it. All of the development was based on three pillars identified in the brand’s analysis process: the cake, the business’ original product; joy, a characteristic present in the personality of the founders; and tastiness, the sensation offered by the products.
The objective of this project was to create the business’ visual identity, professionalizing it. All of the development was based on three pillars identified in the brand’s analysis process: the cake, the business’ original product; joy, a characteristic present in the personality of the founders; and tastiness, the sensation offered by the products.
Valeu (:
