Chris Day's profile

Arcadea Branding Update

With Arcadea Launched and a brand established, I revisited the animation process as well as the logo to update it in certain aspects. We wanted to clean up the edges, making a more distinct silhouette. This also afforded a much sleeker animation process, incorporating the colour combinations of each member to also represent the variety of our interests.
To the left was Satchell Drakes' (@SatchellDrakes) initial pitch as requested by us: A clean A, surrounded by a circle. However, with new changes and a lack of editability, I seeked to redefine the shape, allowing the A to cut into a "sunray" circle, allowing for more flow in my animation.
Arcadea Branding Update
Published:

Arcadea Branding Update

Published: