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    Criterion is a quality ice-cream supplier to some of the UK’s most prestigious establishments including The National Trust, many theatres and fam… Read More
    Criterion is a quality ice-cream supplier to some of the UK’s most prestigious establishments including The National Trust, many theatres and famous restaurants.  Read Less
    Published:
Criterion is a quality ice-cream supplier to some of the UK’s most prestigious establishments including The National Trust, many theatres and famous restaurants. 

I was commissioned by Poet Branding to develop the logo.
Initial sketches and process…