GoodMarket Mobile Site
Overview
This is a selection of artefacts used in the development of a concept mobile web site for a fictional US-based company, Good Market.
GoodMarket is envisioned as a grocery shopping tool that helps customers quickly and easily shop and purchase groceries online, to be delivered promptly at little to no cost.
The target persona is a young professional with a busy career and social life.
Business Goals and Pain Points
Documenting the business goals and pain points of the GoodMarket tool and target persona.
Competitive Analysis: Fresh Direct, Jet, and Instacart
User Research: Card Sorting
User research using the card sorting methodology was performed to glean insights about the target persona.
User research using the card sorting methodology was performed to glean insights about the target persona.
Sitemap
Sitemap created using Lucidchart.
User Flows
User flow diagram created using Lucidchart.
Wireframes
Annotated wireframes, created using Sketch.
Wireframe Sitemap
A sitemap incorporating partial user flows using wireframes. Created using Sketch.
Detailing the interactions within the forms in the tool. Created using Sketch.
