Special campaign for the re-eletion of Prime Minister Erna Solberg with illustration by Amit Simoni. Shimoni's unique style made the campaign really stand-out. The illustration made a great paring with the rather corporate visual identity. Amit and his colleagues is great to work with I really appreciate their time and effort and the final result.
My work included general Art-direction of the project and to find a way to include the illustration in design, colouring, typography and layout. It resulted in an integrated contry-wide campaign – including posters, buttons, phone-covers, web-page. Advertising on Snapchat, Instagram and Facebook and outdoor ad-shells. The organic reach of the campaign sparked an extra level of awareness and the effort paid off.
I worked with the great creative social media team at Høyre and with media agencies to roll-out the project and get the most out of the campaign.
The campaign was part of the election campaign for The conservative Paty. The campaign won silver medal for Overall Campaign at the 2018 Polaris Award in London, competing with campaigns worldwide.