Special campaign for the re-eletion of Prime Minister Erna Solberg with illustration by Amit Simoni. Shimoni's unique style made the campaign really stand-out. The illustration made a great paring with the rather corporate visual identity. Amit and his colleagues is great to work with I really appreciate their time and effort and the final result.
My work included general Art-direction of the project and to find a way to include the illustration in design, colouring, typography and layout. It resulted in an integrated contry-wide campaign – including posters, buttons, phone-covers, web-page. Advertising on Snapchat, Instagram and Facebook and outdoor ad-shells. The organic reach of the campaign sparked an extra level of awareness and the effort paid off.
I worked with the great creative social media team at Høyre and with media agencies to roll-out the project and get the most out of the campaign.