Visual identity and ad-campaign for "Ja" (Yes). A campaign to join together tree regions in Rogaland in western Norway. The symbol uses a simplified versjon of the 1983 Hafrsfjord monument Sverd i Fjell (Swords in Rock). The crowns on the top of the swords represent the three districts that participated in the Hafrsfjord battle. I developed an identity based on a combination of the Swords in Rock symbol and sea-blue and country-green. Work included ad campaign in local and social media, outdoor and direct marketing.