Globe’s challenge was to create an exciting and attention-grabbing VR experience that allowed show attendees to actively engage with Globe’s brand, all while wearing Globe’s new line of athletic turnout gear.
The VR set and stage served as the booth’s centerpiece, showcasing the fit and flexibility of the Athetix line by having participants race to manually trench the roof of a home. By combining a robust virtual environment filled with roaring flames and flashing sirens with a corresponding physical stage setup (that looked like a real roof and used a padded mallet for chopping) visitors were immersed within this fun and engaging experience from beginning to end.
Facts & Features
Virtual Reality Experience using HTC Vive
Accurate tracking for axe swings and impact zones
Gamification uses swing count, completion percentage & time
Long lines & strong buzz throughout the show for dual VR setups
